Color

#ad43ea

#ad43ea
hex#ad43ea
rgbrgb(173, 67, 234)
hslhsl(278, 80%, 59%)
oklchoklch(0.604 0.242 310)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1884

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80ea43

#5943ea · #ea43d4

#eaad43 · #43eaad

Split-complementary

Open in tool →

#d4ea43 · #43ea59

#ea5943 · #80ea43 · #43d4ea

Contrast

#ad43ea as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #ab3eea as the text (4.56:1)
  • AAA: use #8516c5 as the text (7.2:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #c375f0 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad43ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad43ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad43ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad43ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad43ea-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md