Color

#ad388e

#ad388e
hex#ad388e
rgbrgb(173, 56, 142)
hslhsl(316, 51%, 45%)
oklchoklch(0.539 0.178 340)
Closest name: Fandango (#b53389)Relative luminance 0.1367

Colors that go with #ad388e

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38ad57

#9238ad · #ad3854

#8ead38 · #388ead

Split-complementary

Open in tool →

#54ad38 · #38ad92

#ad9238 · #38ad57 · #3854ad

Contrast

#ad388e as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #922f78 as the text (7.24:1)
Aaon black
3.73:1failpassfail
  • AA: use #c242a0 as the text (4.58:1)
  • AAA: use #d378bb as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad388e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad388e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad388e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad388e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad388e-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md