Color

#ad37f1

#ad37f1
hex#ad37f1
rgbrgb(173, 55, 241)
hslhsl(278, 87%, 58%)
oklchoklch(0.598 0.261 309.2)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1797

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf137

#5037f1 · #f137d8

#f1ad37 · #37f1ad

Split-complementary

Open in tool →

#d8f137 · #37f150

#f15037 · #7bf137 · #37d8f1

Contrast

#ad37f1 as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #870ecd as the text (7.06:1)
Aaon black
4.59:1passpassfail
  • AAA: use #c675f5 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad37f1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad37f1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad37f1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad37f1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad37f1-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md