Color

#ac779d

#ac779d
hex#ac779d
rgbrgb(172, 119, 157)
hslhsl(317, 24%, 57%)
oklchoklch(0.635 0.084 337.4)
Closest name: Drama Queen (#a37298)Relative luminance 0.244

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77ac86

#a077ac · #ac7782

#9dac77 · #779dac

Split-complementary

Open in tool →

#82ac77 · #77aca0

#aca077 · #77ac86 · #7782ac

Contrast

#ac779d as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #9e618d as the text (4.62:1)
  • AAA: use #784a6b as the text (7.02:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.88:1passpassfail
  • AAA: use #b78aaa as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac779d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac779d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac779d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac779d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac779d-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md