Color

#ac74ec

#ac74ec
hex#ac74ec
rgbrgb(172, 116, 236)
hslhsl(268, 76%, 69%)
oklchoklch(0.668 0.177 303.5)
Closest name: Lavender (#b56edc)Relative luminance 0.2732

Colors that go with #ac74ec

Medium Sea Green, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4ec74

#7478ec · #e874ec

#ecac74 · #74ecac

Split-complementary

Open in tool →

#ece874 · #78ec74

#ec7478 · #b4ec74 · #74ece8

Contrast

#ac74ec as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #9750e7 as the text (4.55:1)
  • AAA: use #741dd7 as the text (7.24:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.46:1passpassfail
  • AAA: use #b17ded as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac74ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac74ec reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac74ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac74ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac74ec-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md