Color

#ac73fc

#ac73fc
hex#ac73fc
rgbrgb(172, 115, 252)
hslhsl(265, 96%, 72%)
oklchoklch(0.675 0.198 300.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2806

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3fc73

#737efc · #f173fc

#fcac73 · #73fcac

Split-complementary

Open in tool →

#fcf173 · #7efc73

#fc737e · #c3fc73 · #73fcf1

Contrast

#ac73fc as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #9246fb as the text (4.68:1)
  • AAA: use #6905f5 as the text (7.14:1)
  • AA: or shift the background to #292929 (4.58:1)
Aaon black
6.61:1passpassfail
  • AAA: use #b27dfc as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac73fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac73fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac73fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac73fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac73fc-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md