Color

#ab9778

#ab9778
hex#ab9778
rgbrgb(171, 151, 120)
hslhsl(36, 23%, 57%)
oklchoklch(0.686 0.049 78.6)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3215

Colors that go with #ab9778

Charcoal, Cornflower Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab9778

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788cab

#ab7d78 · #a6ab78

#78ab96 · #9678ab

Split-complementary

Open in tool →

#78a6ab · #7d78ab

#78ab7d · #788cab · #ab78a6

Contrast

#ab9778 as textRatioAAAA largeAAAFix
Aaon white
2.83:1failfailfail
  • AA: use #877354 as the text (4.55:1)
  • AAA: use #64553f as the text (7.21:1)
  • AA: or shift the background to #303030 (4.67:1)
  • AAA: or shift the background to #0a0a0a (7:1)
Aaon black
7.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab9778 as the background.

Brands using this color

Fonts for this mood

#ab9778 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab9778
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab9778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab9778-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md