Color

#ab9697

#ab9697
hex#ab9697
rgbrgb(171, 150, 151)
hslhsl(357, 11%, 63%)
oklchoklch(0.692 0.025 14.5)
Closest name: rosybrown (#bc8f8f)Relative luminance 0.327

Colors that go with #ab9697

Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab9697

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96abaa

#ab96a2 · #aba096

#97ab96 · #9697ab

Split-complementary

Open in tool →

#96aba0 · #96a2ab

#a2ab96 · #96abaa · #a096ab

Contrast

#ab9697 as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #8b6f71 as the text (4.56:1)
  • AAA: use #695455 as the text (7:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.11:1)
Aaon black
7.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab9697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab9697 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab9697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab9697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab9697-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md