Color

#ab497f

#ab497f
hex#ab497f
rgbrgb(171, 73, 127)
hslhsl(327, 40%, 48%)
oklchoklch(0.549 0.142 348.6)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1496

Colors that go with #ab497f

Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49ab76

#a649ab · #ab494e

#7fab49 · #497fab

Split-complementary

Open in tool →

#4eab49 · #49aba6

#aba649 · #49ab76 · #494eab

Contrast

#ab497f as textRatioAAAA largeAAAFix
Aaon white
5.26:1passpassfail
  • AAA: use #8b3c67 as the text (7.14:1)
Aaon black
3.99:1failpassfail
  • AA: use #b65489 as the text (4.62:1)
  • AAA: use #c982a9 as the text (7.25:1)
  • AA: or shift the background to #f0f0f0 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab497f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab497f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab497f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab497f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab497f-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md