Color

#ab40ed

#ab40ed
hex#ab40ed
rgbrgb(171, 64, 237)
hslhsl(277, 83%, 59%)
oklchoklch(0.601 0.248 308.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1844

Colors that go with #ab40ed

Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#82ed40

#5440ed · #ed40d9

#edab40 · #40edab

Split-complementary

Open in tool →

#d9ed40 · #40ed54

#ed5440 · #82ed40 · #40d9ed

Contrast

#ab40ed as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #a93bed as the text (4.63:1)
  • AAA: use #8613cd as the text (7.03:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.69:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab40ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab40ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab40ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab40ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab40ed-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md