Color

#ab368d

#ab368d
hex#ab368d
rgbrgb(171, 54, 141)
hslhsl(315, 52%, 44%)
oklchoklch(0.533 0.179 339.7)
Closest name: Fandango (#b53389)Relative luminance 0.1322

Colors that go with #ab368d

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#36ab53

#8d36ab · #ab3653

#8dab36 · #368dab

Split-complementary

Open in tool →

#53ab36 · #36ab8d

#ab8d36 · #36ab53 · #3653ab

Contrast

#ab368d as textRatioAAAA largeAAAFix
Aaon white
5.76:1passpassfail
  • AAA: use #932f7a as the text (7.17:1)
Aaon black
3.64:1failpassfail
  • AA: use #c341a3 as the text (4.61:1)
  • AAA: use #d477bd as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab368d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab368d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab368d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab368d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab368d-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md