Color

#ab308e

#ab308e
hex#ab308e
rgbrgb(171, 48, 142)
hslhsl(314, 56%, 43%)
oklchoklch(0.528 0.187 339)
Closest name: Fandango (#b53389)Relative luminance 0.1272

Colors that go with #ab308e

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab4d

#8a30ab · #ab3051

#8eab30 · #308eab

Split-complementary

Open in tool →

#51ab30 · #30ab8a

#ab8a30 · #30ab4d · #3051ab

Contrast

#ab308e as textRatioAAAA largeAAAFix
Aaon white
5.92:1passpassfail
  • AAA: use #972b7e as the text (7.09:1)
Aaon black
3.54:1failpassfail
  • AA: use #c738a6 as the text (4.54:1)
  • AAA: use #d874c0 as the text (7.18:1)
  • AA: or shift the background to #e3e3e3 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab308e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab308e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab308e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab308e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab308e-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md