Color

#ab308c

#ab308c
hex#ab308c
rgbrgb(171, 48, 140)
hslhsl(315, 56%, 43%)
oklchoklch(0.527 0.186 339.8)
Closest name: Fandango (#b53389)Relative luminance 0.1267

Colors that go with #ab308c

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab4f

#8c30ab · #ab304f

#8cab30 · #308cab

Split-complementary

Open in tool →

#4fab30 · #30ab8c

#ab8c30 · #30ab4f · #304fab

Contrast

#ab308c as textRatioAAAA largeAAAFix
Aaon white
5.94:1passpassfail
  • AAA: use #972b7c as the text (7.11:1)
Aaon black
3.53:1failpassfail
  • AA: use #c738a3 as the text (4.52:1)
  • AAA: use #d874bf as the text (7.17:1)
  • AA: or shift the background to #e0e0e0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab308c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab308c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab308c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab308c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab308c-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md