Color

#ab078d

#ab078d
hex#ab078d
rgbrgb(171, 7, 141)
hslhsl(311, 92%, 35%)
oklchoklch(0.504 0.217 338.5)
Closest name: Katy Berry (#aa0077)Relative luminance 0.1073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab25

#7707ab · #ab073b

#8dab07 · #078dab

Split-complementary

Open in tool →

#3bab07 · #07ab77

#ab7707 · #07ab25 · #073bab

Contrast

#ab078d as textRatioAAAA largeAAAFix
Aaon white
6.67:1passpassfail
  • AAA: use #a20785 as the text (7.23:1)
Aaon black
3.15:1failpassfail
  • AA: use #d709b2 as the text (4.57:1)
  • AAA: use #f84fd9 as the text (7.11:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab078d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab078d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab078d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab078d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab078d-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md