Color

#aa7da4

#aa7da4
hex#aa7da4
rgbrgb(170, 125, 164)
hslhsl(308, 21%, 58%)
oklchoklch(0.647 0.077 331.1)
Closest name: Heart Potion (#a97fb1)Relative luminance 0.2589

Colors that go with #aa7da4

Charcoal, Cadet Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #aa7da4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7daa83

#9a7daa · #aa7d8e

#a4aa7d · #7da4aa

Split-complementary

Open in tool →

#8eaa7d · #7daa9a

#aa9a7d · #7daa83 · #7d8eaa

Contrast

#aa7da4 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #9a6593 as the text (4.51:1)
  • AAA: use #724b6d as the text (7.14:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #b28aad as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa7da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa7da4 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa7da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa7da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa7da4-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md