Color

#aa75ff

#aa75ff
hex#aa75ff
rgbrgb(170, 117, 255)
hslhsl(263, 100%, 73%)
oklchoklch(0.678 0.198 298.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2849

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#caff75

#7585ff · #ef75ff

#ffaa75 · #75ffaa

Split-complementary

Open in tool →

#ffef75 · #85ff75

#ff7585 · #caff75 · #75ffef

Contrast

#aa75ff as textRatioAAAA largeAAAFix
Aaon white
3.14:1failpassfail
  • AA: use #8e47ff as the text (4.67:1)
  • AAA: use #6200ff as the text (7.09:1)
  • AA: or shift the background to #2b2b2b (4.52:1)
Aaon black
6.7:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa75ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa75ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa75ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa75ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa75ff-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md