Color

#aa74ec

#aa74ec
hex#aa74ec
rgbrgb(170, 116, 236)
hslhsl(267, 76%, 69%)
oklchoklch(0.666 0.177 302.7)
Closest name: Lavender (#b56edc)Relative luminance 0.2709

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6ec74

#747aec · #e674ec

#ecaa74 · #74ecaa

Split-complementary

Open in tool →

#ece674 · #7aec74

#ec747a · #b6ec74 · #74ece6

Contrast

#aa74ec as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #9450e7 as the text (4.6:1)
  • AAA: use #731edc as the text (7.12:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.42:1passpassfail
  • AAA: use #b281ee as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74ec reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74ec-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md