Color

#aa74a9

#aa74a9
hex#aa74a9
rgbrgb(170, 116, 169)
hslhsl(301, 24%, 56%)
oklchoklch(0.633 0.099 327.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.239

Colors that go with #aa74a9

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74aa75

#9074aa · #aa748e

#a9aa74 · #74a9aa

Split-complementary

Open in tool →

#8eaa74 · #74aa90

#aa9074 · #74aa75 · #748eaa

Contrast

#aa74a9 as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #9e619d as the text (4.52:1)
  • AAA: use #754874 as the text (7.15:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.78:1passpassfail
  • AAA: use #b587b5 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74a9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74a9 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74a9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74a9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74a9-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md