Color

#aa72fe

#aa72fe
hex#aa72fe
rgbrgb(170, 114, 254)
hslhsl(264, 99%, 72%)
oklchoklch(0.673 0.201 299.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c6fe71

#717ffe · #f071fe

#fea971 · #71fea9

Split-complementary

Open in tool →

#fef071 · #7ffe71

#fe717f · #c6fe71 · #71fef0

Contrast

#aa72fe as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #9148fe as the text (4.6:1)
  • AAA: use #6401f9 as the text (7.21:1)
  • AA: or shift the background to #292929 (4.54:1)
Aaon black
6.55:1passpassfail
  • AAA: use #b07bfe as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72fe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72fe-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md