Color

#aa44da

#aa44da
hex#aa44da
rgbrgb(170, 68, 218)
hslhsl(281, 67%, 56%)
oklchoklch(0.59 0.225 312.8)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73da44

#5f44da · #da44be

#daaa44 · #44daaa

Split-complementary

Open in tool →

#beda44 · #44da5f

#da5f44 · #73da44 · #44beda

Contrast

#aa44da as textRatioAAAA largeAAAFix
Aaon white
4.62:1passpassfail
Aaon black
4.55:1passpassfail
  • AAA: use #c177e4 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa44da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa44da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa44da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa44da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa44da-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md