Color

#aa43ea

#aa43ea
hex#aa43ea
rgbrgb(170, 67, 234)
hslhsl(277, 80%, 59%)
oklchoklch(0.6 0.242 309)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83ea43

#5643ea · #ea43d7

#eaaa43 · #43eaaa

Split-complementary

Open in tool →

#d7ea43 · #43ea56

#ea5643 · #83ea43 · #43d7ea

Contrast

#aa43ea as textRatioAAAA largeAAAFix
Aaon white
4.47:1failpassfail
  • AA: use #a83eea as the text (4.62:1)
  • AAA: use #8516ca as the text (7.08:1)
  • AA: or shift the background to #050505 (4.56:1)
Aaon black
4.7:1passpassfail
  • AAA: use #c175f0 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa43ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa43ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa43ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa43ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa43ea-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md