Color

#aa40e7

#aa40e7
hex#aa40e7
rgbrgb(170, 64, 231)
hslhsl(278, 78%, 58%)
oklchoklch(0.595 0.242 309.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1798

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ee740

#5740e7 · #e740d1

#e7aa40 · #40e7aa

Split-complementary

Open in tool →

#d1e740 · #40e757

#e75740 · #7ee740 · #40d1e7

Contrast

#aa40e7 as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #8418c3 as the text (7.24:1)
Aaon black
4.6:1passpassfail
  • AAA: use #c277ee as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa40e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa40e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa40e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa40e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa40e7-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md