Color

#aa40e2

#aa40e2
hex#aa40e2
rgbrgb(170, 64, 226)
hslhsl(279, 74%, 57%)
oklchoklch(0.592 0.237 311.1)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.177

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79e240

#5940e2 · #e240ca

#e2aa40 · #40e2aa

Split-complementary

Open in tool →

#cae240 · #40e259

#e25940 · #79e240 · #40cae2

Contrast

#aa40e2 as textRatioAAAA largeAAAFix
Aaon white
4.62:1passpassfail
  • AAA: use #861dbf as the text (7.14:1)
Aaon black
4.54:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa40e2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa40e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa40e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa40e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa40e2-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md