Color

#a78f72

#a78f72
hex#a78f72
rgbrgb(167, 143, 114)
hslhsl(33, 23%, 55%)
oklchoklch(0.664 0.05 72.1)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.2908

Colors that go with #a78f72

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a78f72

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#728aa7

#a77472 · #a4a772

#72a78f · #8f72a7

Split-complementary

Open in tool →

#72a4a7 · #7472a7

#72a774 · #728aa7 · #a772a4

Contrast

#a78f72 as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #877054 as the text (4.69:1)
  • AAA: use #685641 as the text (7.01:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.82:1passpassfail
  • AAA: use #ab9478 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a78f72 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#a78f72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a78f72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a78f72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a78f72-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md