Color

#a778ab

#a778ab
hex#a778ab
rgbrgb(167, 120, 171)
hslhsl(295, 23%, 57%)
oklchoklch(0.637 0.092 323.9)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2459

Colors that go with #a778ab

Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7cab78

#8d78ab · #ab7896

#aba678 · #78aba6

Split-complementary

Open in tool →

#96ab78 · #78ab8d

#ab8d78 · #7cab78 · #7896ab

Contrast

#a778ab as textRatioAAAA largeAAAFix
Aaon white
3.55:1failpassfail
  • AA: use #98629d as the text (4.6:1)
  • AAA: use #704974 as the text (7.26:1)
  • AA: or shift the background to #212121 (4.54:1)
Aaon black
5.92:1passpassfail
  • AAA: use #b188b4 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a778ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a778ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a778ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a778ab-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md