Color

#a77694

#a77694
hex#a77694
rgbrgb(167, 118, 148)
hslhsl(323, 22%, 56%)
oklchoklch(0.625 0.074 342.1)
Closest name: Drama Queen (#a37298)Relative luminance 0.2331

Colors that go with #a77694

Charcoal, Cadet Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76a789

#a276a7 · #a7767c

#95a776 · #7695a7

Split-complementary

Open in tool →

#7ca776 · #76a7a2

#a7a276 · #76a789 · #767ca7

Contrast

#a77694 as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #9c6386 as the text (4.62:1)
  • AAA: use #764c66 as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.59:1)
Aaon black
5.66:1passpassfail
  • AAA: use #b389a3 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a77694 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a77694 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a77694
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #a77694 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a77694-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md