Color

#a774aa

#a774aa
hex#a774aa
rgbrgb(167, 116, 170)
hslhsl(297, 24%, 56%)
oklchoklch(0.63 0.098 324.8)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2361

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77aa74

#8c74aa · #aa7491

#aaa774 · #74aaa7

Split-complementary

Open in tool →

#91aa74 · #74aa8c

#aa8c74 · #77aa74 · #7491aa

Contrast

#a774aa as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #9b619e as the text (4.57:1)
  • AAA: use #734875 as the text (7.21:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.72:1passpassfail
  • AAA: use #b387b5 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a774aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a774aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a774aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a774aa-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md