Color

#77aa74

#77aa74
hex#77aa74
rgbrgb(119, 170, 116)
hslhsl(117, 24%, 56%)
oklchoklch(0.688 0.095 143.2)
Closest name: Lily Pads (#6db083)Relative luminance 0.3393

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a774aa

#91aa74 · #74aa8c

#7477aa · #aa7477

Split-complementary

Open in tool →

#8c74aa · #aa7491

#7491aa · #a774aa · #aa8c74

Contrast

#77aa74 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #52824f as the text (4.5:1)
  • AAA: use #3c5f3a as the text (7.27:1)
  • AA: or shift the background to #333333 (4.68:1)
  • AAA: or shift the background to #0f0f0f (7.11:1)
Aaon black
7.79:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77aa74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77aa74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77aa74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77aa74-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md