Color

#7477aa

#7477aa
hex#7477aa
rgbrgb(116, 119, 170)
hslhsl(237, 24%, 56%)
oklchoklch(0.587 0.078 281.1)
Closest name: Aster (#867ba9)Relative luminance 0.1981

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aaa774

#7491aa · #8c74aa

#aa7477 · #77aa74

Split-complementary

Open in tool →

#aa8c74 · #91aa74

#aa7491 · #aaa774 · #74aa8c

Contrast

#7477aa as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #6e70a6 as the text (4.63:1)
  • AAA: use #515485 as the text (7.1:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.96:1passpassfail
  • AAA: use #9092bb as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7477aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7477aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7477aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7477aa-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md