Color

#a698d2

#a698d2
hex#a698d2
rgbrgb(166, 152, 210)
hslhsl(254, 39%, 71%)
oklchoklch(0.713 0.085 295.2)
Closest name: Imperial Lilac (#a99fcf)Relative luminance 0.3522

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c4d298

#98a8d2 · #c398d2

#d2a698 · #98d2a6

Split-complementary

Open in tool →

#d2c398 · #a8d298

#d298a8 · #c4d298 · #98d2c3

Contrast

#a698d2 as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #7b67bc as the text (4.66:1)
  • AAA: use #5f49a7 as the text (7.01:1)
  • AA: or shift the background to #363636 (4.63:1)
  • AAA: or shift the background to #141414 (7.06:1)
Aaon black
8.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a698d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a698d2 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a698d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a698d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a698d2-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md