Peacock
Open in tool →Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast.
Color
#a40fb8
#a40fb8
hex
#a40fb8rgb
rgb(164, 15, 184)hsl
hsl(293, 85%, 39%)oklch
oklch(0.522 0.24 322.1)Closest name: Nebula (#a104c3)Relative luminance 0.1169
Colors that go with #a40fb8
Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #a40fb8: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #a40fb8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #a40fb8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #a40fb8: softer than #000 and cool enough to feel like part of the same palette.
Olive Green #808000
split-complementOlive Green is a split-complement of #a40fb8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Violet Red #c71585
analogousMedium Violet Red is #a40fb8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Coral #ff7f50
shippedDesigners have shipped Coral with #a40fb8: Dusk Gradient, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #a40fb8 in Gemstone, as the accent.
Real palettes that use #a40fb8
Tints & shades
Harmonies
Contrast
| #a40fb8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.29:1 | pass | pass | fail |
|
Aaon black | 3.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40fb8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#a40fb8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #a40fb8
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #a40fb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/a40fb8-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md