Color

#980eaa

#980eaa
hex#980eaa
rgbrgb(152, 14, 170)
hslhsl(293, 85%, 36%)
oklchoklch(0.493 0.226 322.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.0989

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20aa0e

#4a0eaa · #aa0e6e

#aa980e · #0eaa98

Split-complementary

Open in tool →

#6eaa0e · #0eaa4a

#aa4a0e · #20aa0e · #0e6eaa

Contrast

#980eaa as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #c612de as the text (4.54:1)
  • AAA: use #e15ff2 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980eaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980eaa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980eaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980eaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980eaa-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md