Color

#a40e68

#a40e68
hex#a40e68
rgbrgb(164, 14, 104)
hslhsl(324, 84%, 35%)
oklchoklch(0.477 0.19 351.8)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.0921

Colors that go with #a40e68

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ea44a

#950ea4 · #a40e1d

#68a40e · #0e68a4

Split-complementary

Open in tool →

#1da40e · #0ea495

#a4950e · #0ea44a · #0e1da4

Contrast

#a40e68 as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #dd138c as the text (4.55:1)
  • AAA: use #f15fb7 as the text (7.06:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40e68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40e68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40e68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40e68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40e68-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md