Color

#a40e61

#a40e61
hex#a40e61
rgbrgb(164, 14, 97)
hslhsl(327, 84%, 35%)
oklchoklch(0.474 0.187 355.1)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.0907

Colors that go with #a40e61

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ea452

#9d0ea4 · #a40e16

#61a40e · #0e61a4

Split-complementary

Open in tool →

#16a40e · #0ea49d

#a49d0e · #0ea452 · #0e16a4

Contrast

#a40e61 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #e11485 as the text (4.64:1)
  • AAA: use #f15fb0 as the text (7:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40e61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40e61 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40e61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40e61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40e61-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md