Color

#a40a66

#a40a66
hex#a40a66
rgbrgb(164, 10, 102)
hslhsl(324, 89%, 34%)
oklchoklch(0.475 0.191 352.6)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.0907

Colors that go with #a40a66

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0aa447

#940aa4 · #a40a19

#66a40a · #0a66a4

Split-complementary

Open in tool →

#19a40a · #0aa494

#a4940a · #0aa447 · #0a19a4

Contrast

#a40a66 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #de0d8a as the text (4.53:1)
  • AAA: use #f55bb8 as the text (7.07:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40a66 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40a66 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40a66
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40a66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40a66-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md