Color

#a396df

#a396df
hex#a396df
rgbrgb(163, 150, 223)
hslhsl(251, 53%, 73%)
oklchoklch(0.712 0.106 291.7)
Closest name: Dreamy Candy Forest (#b195e4)Relative luminance 0.3493

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d1df96

#96addf · #c896df

#dfa396 · #96dfa3

Split-complementary

Open in tool →

#dfc896 · #addf96

#df96ad · #d1df96 · #96dfc8

Contrast

#a396df as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #7763cf as the text (4.7:1)
  • AAA: use #5840c4 as the text (7.13:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.01:1)
Aaon black
7.99:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a396df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a396df reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a396df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a396df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a396df-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md