Color

#a396ab

#a396ab
hex#a396ab
rgbrgb(163, 150, 171)
hslhsl(277, 11%, 63%)
oklchoklch(0.691 0.034 312.7)
Closest name: Machinery (#9999aa)Relative luminance 0.3254

Colors that go with #a396ab

Charcoal, Blush Pink and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a396ab

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9eab96

#9996ab · #ab96a9

#aba396 · #96aba3

Split-complementary

Open in tool →

#a9ab96 · #96ab99

#ab9996 · #9eab96 · #96a9ab

Contrast

#a396ab as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #806f8b as the text (4.6:1)
  • AAA: use #615469 as the text (7.05:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a396ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a396ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a396ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a396ab-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md