Color

#a37fbd

#a37fbd
hex#a37fbd
rgbrgb(163, 127, 189)
hslhsl(275, 32%, 62%)
oklchoklch(0.654 0.098 310.4)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99bd7f

#847fbd · #bd7fb8

#bda37f · #7fbda3

Split-complementary

Open in tool →

#b8bd7f · #7fbd84

#bd847f · #99bd7f · #7fb8bd

Contrast

#a37fbd as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #9064af as the text (4.54:1)
  • AAA: use #6e478a as the text (7.16:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail
  • AAA: use #ab89c2 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a37fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a37fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a37fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a37fbd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md