Color

#a37bbc

#a37bbc
hex#a37bbc
rgbrgb(163, 123, 188)
hslhsl(277, 33%, 61%)
oklchoklch(0.646 0.104 311.8)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2558

Colors that go with #a37bbc

Charcoal, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94bc7b

#827bbc · #bc7bb5

#bca37b · #7bbca3

Split-complementary

Open in tool →

#b5bc7b · #7bbc82

#bc827b · #94bc7b · #7bb5bc

Contrast

#a37bbc as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #9363b0 as the text (4.51:1)
  • AAA: use #71468b as the text (7.12:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #ad88c3 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a37bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a37bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a37bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a37bbc-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md