Color

#a379be

#a379be
hex#a379be
rgbrgb(163, 121, 190)
hslhsl(277, 35%, 61%)
oklchoklch(0.643 0.11 311.4)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2518

Colors that go with #a379be

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93be79

#8179be · #be79b6

#bea479 · #79bea4

Split-complementary

Open in tool →

#b6be79 · #79be81

#be8179 · #93be79 · #79b6be

Contrast

#a379be as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #9361b3 as the text (4.56:1)
  • AAA: use #71448d as the text (7.21:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #ad87c5 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a379be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a379be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a379be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a379be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a379be-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md