Color

#a378ed

#a378ed
hex#a378ed
rgbrgb(163, 120, 237)
hslhsl(262, 76%, 70%)
oklchoklch(0.666 0.171 298.6)
Closest name: mediumpurple (#9370db)Relative luminance 0.2733

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c2ed78

#7888ed · #dd78ed

#eda378 · #78eda3

Split-complementary

Open in tool →

#eddd78 · #88ed78

#ed7888 · #c2ed78 · #78eddd

Contrast

#a378ed as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #8a54e8 as the text (4.65:1)
  • AAA: use #6923e1 as the text (7.17:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail
  • AAA: use #a981ee as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a378ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a378ed reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a378ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a378ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a378ed-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md