Color

#a378bf

#a378bf
hex#a378bf
rgbrgb(163, 120, 191)
hslhsl(276, 36%, 61%)
oklchoklch(0.642 0.113 311.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2498

Colors that go with #a378bf

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94bf78

#7f78bf · #bf78b8

#bfa378 · #78bfa3

Split-complementary

Open in tool →

#b8bf78 · #78bf7f

#bf7f78 · #94bf78 · #78b8bf

Contrast

#a378bf as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #925fb4 as the text (4.65:1)
  • AAA: use #734592 as the text (7.01:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
6:1passpassfail
  • AAA: use #af89c8 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a378bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a378bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a378bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a378bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a378bf-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md