Color

#a376ad

#a376ad
hex#a376ad
rgbrgb(163, 118, 173)
hslhsl(289, 25%, 57%)
oklchoklch(0.63 0.095 320.2)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2376

Colors that go with #a376ad

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80ad76

#8776ad · #ad769b

#ada376 · #76ada3

Split-complementary

Open in tool →

#9bad76 · #76ad87

#ad8776 · #80ad76 · #769bad

Contrast

#a376ad as textRatioAAAA largeAAAFix
Aaon white
3.65:1failpassfail
  • AA: use #9663a1 as the text (4.57:1)
  • AAA: use #704979 as the text (7.2:1)
  • AA: or shift the background to #1f1f1f (4.51:1)
Aaon black
5.75:1passpassfail
  • AAA: use #b089b8 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a376ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a376ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a376ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a376ad-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md