Color

#a374aa

#a374aa
hex#a374aa
rgbrgb(163, 116, 170)
hslhsl(292, 24%, 56%)
oklchoklch(0.625 0.095 322.1)
Closest name: Drama Queen (#a37298)Relative luminance 0.2318

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7baa74

#8874aa · #aa7496

#aaa374 · #74aaa3

Split-complementary

Open in tool →

#96aa74 · #74aa88

#aa8874 · #7baa74 · #7496aa

Contrast

#a374aa as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #9864a0 as the text (4.5:1)
  • AAA: use #724a78 as the text (7.08:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.64:1passpassfail
  • AAA: use #b18ab7 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a374aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a374aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a374aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a374aa-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md