Color

#a372b1

#a372b1
hex#a372b1
rgbrgb(163, 114, 177)
hslhsl(287, 29%, 57%)
oklchoklch(0.625 0.107 318.6)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.23

Colors that go with #a372b1

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fb172

#8472b1 · #b1729f

#b1a372 · #72b1a3

Split-complementary

Open in tool →

#9fb172 · #72b184

#b18472 · #7fb172 · #729fb1

Contrast

#a372b1 as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #9961a8 as the text (4.54:1)
  • AAA: use #744780 as the text (7.11:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.6:1passpassfail
  • AAA: use #b289be as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a372b1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a372b1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a372b1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a372b1-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md