Color

#a0738c

#a0738c
hex#a0738c
rgbrgb(160, 115, 140)
hslhsl(327, 19%, 54%)
oklchoklch(0.609 0.066 344.8)
Closest name: Drama Queen (#a37298)Relative luminance 0.2163

Colors that go with #a0738c

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73a087

#9e73a0 · #a07376

#8ca073 · #738ca0

Split-complementary

Open in tool →

#76a073 · #73a09e

#a09e73 · #73a087 · #7376a0

Contrast

#a0738c as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #986782 as the text (4.57:1)
  • AAA: use #734e63 as the text (7:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #b18ca0 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a0738c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a0738c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a0738c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a0738c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a0738c-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md