Color

#a01388

#a01388
hex#a01388
rgbrgb(160, 19, 136)
hslhsl(310, 79%, 35%)
oklchoklch(0.487 0.203 337)
Closest name: Haunted Purple (#991177)Relative luminance 0.0972

Colors that go with #a01388

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13a02a

#7113a0 · #a01342

#88a013 · #1388a0

Split-complementary

Open in tool →

#42a013 · #13a071

#a07113 · #13a02a · #1342a0

Contrast

#a01388 as textRatioAAAA largeAAAFix
Aaon white
7.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #d219b3 as the text (4.53:1)
  • AAA: use #ec5bd4 as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a01388 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a01388 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a01388
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a01388 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a01388-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md