Color

#a00d79

#a00d79
hex#a00d79
rgbrgb(160, 13, 121)
hslhsl(316, 85%, 34%)
oklchoklch(0.477 0.197 343)
Closest name: Haunted Purple (#991177)Relative luminance 0.0914

Colors that go with #a00d79

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0da034

#7e0da0 · #a00d2f

#79a00d · #0d79a0

Split-complementary

Open in tool →

#2fa00d · #0da07e

#a07e0d · #0da034 · #0d2fa0

Contrast

#a00d79 as textRatioAAAA largeAAAFix
Aaon white
7.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #d912a4 as the text (4.57:1)
  • AAA: use #f25ac9 as the text (7.08:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a00d79 as the background.

Brands using this color

Fonts for this mood

#a00d79 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a00d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a00d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a00d79-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md