Color

#9f98dc

#9f98dc
hex#9f98dc
rgbrgb(159, 152, 220)
hslhsl(246, 49%, 73%)
oklchoklch(0.711 0.098 288.3)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3499

Colors that go with #9f98dc

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5dc98

#98b3dc · #c198dc

#dc9f98 · #98dc9f

Split-complementary

Open in tool →

#dcc198 · #b3dc98

#dc98b3 · #d5dc98 · #98dcc1

Contrast

#9f98dc as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #7167cb as the text (4.66:1)
  • AAA: use #5145bf as the text (7.11:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.02:1)
Aaon black
8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9f98dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9f98dc reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9f98dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9f98dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9f98dc-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md