Color
#9d74aa
#9d74aargb(157, 116, 170)hsl(286, 24%, 56%)oklch(0.619 0.092 317.9)Colors that go with #9d74aa
Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9d74aa: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #9d74aa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Taupe #483c32
shippedTaupe is paired with #9d74aa in 10 real palettes, including Dusk and Typewriter, as the text colour against it.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9d74aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Orange #ffa500
shipped3 real palettes, including Campus and Sunset Boulevard put Orange beside #9d74aa, as the accent.
Rust #b7410e
shippedRust shows up next to #9d74aa in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent.
Cadet Blue #5f9ea0
split-complementCadet Blue is a split-complement of #9d74aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #9d74aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #9d74aa
Tints & shades
Harmonies
Contrast
| #9d74aa as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.81:1 | fail | pass | fail | |
Aaon black | 5.51:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d74aa as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9d74aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9d74aa-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md